The web design industry is always changing and most trends come and goes. Last year was an amazing year for technological improvement as we saw incredible innovations in web design. You should expect radical changes too this year. Some of the trends in 2016 will grow bigger while other will slowly fade from the industry. Let us look at some of the biggest trends so you can rethink and find ways to improve your website
1 Material design will continue to dominate
Last year Google launched one of its new styles, material design. It is the use of shadow effects and the idea of movements and depth to create designs that appear to be more real to the user.
There has been a revolution over the past few months in the form of adoption of this design as a basis for UI presentation. Material design reflects the shift toward smartphone as the first device used to access the web over a laptop and a desktop computer. Despite the fact that Material design is no longer new, material design is coming of age and has a wide-spread adoption and a lot of extensions are coming up. Therefore, expect to see a lot of tell-tale signs of material design coming up in user interface design
2 Fewer photos and more illustrations
Illustrations allow the users to invent their interpretation of an idea or a scene and to connect easily than the picture models. We are coming to the end of the period where most websites featured photo headers that stretched across the viewport. This trend reflects on the progression from a shiny, polished and unapproachable utopia, towards images that engage the users in more personal and connected way.
We expect more illustration than photography because with illustration it is usually easier for the users to place themselves in the scene than it might be when they see photos of horribly well-dressed models. Therefore, expect to see the replacement of photos with more relatable illustrations that connect to the viewer in a personal way.
3 Colour and Typography will be bolder
Typography is the art of going big and bold. The use of colour as a branding tool is a very important marketing tool as is the effectiveness of typography to support values and convey certain messages. Every web designer knows this, but choices have always been constrained by what is technically possible (case of font and typographical layout) and by what are corporately safe. This is expected to change
The past two years have seen a total transformation in the online typographical landscape, as web fonts are becoming accessible to all. The result is that we have seen dramatic shifts in the way types are being done online. Colour has been muted on the whole and most designers and brands are becoming bolder. The appreciation of typography in the past few years leads me to conclude that this year will be dominated by a lot of colours and a lot of type. Therefore, watch out for creative typographical treatment in big, bold and brash colour throughout the web and not just in occasional headlines.
Animations have been on the trend list in the past two years. From the hero-style animation that leads off a site design to the tiny divots that you almost miss, these elements are everywhere. And they will still continue to grow in popularity even as some of them decrease in size. Animations are a fun way of engaging users and giving them something as they wait for content to load and they provide and an element of surprise. They are used to enhance a site’s story telling thus making the experience more interactive. So expect to see more of this!
Going together with animation is interaction. Interactions create links between the user and the devices. Good interactions are usually small and are even micro in nature. Interactions are vital parts of every app as they communicate a status or feedback, help the user manipulate something and allow them to see the results of an action. From the simple alarms to the text message beep to bleep that it is now your turn in the game, interconnections shape how users interact with their devices. Expect to see micro-interaction getting smaller and may in number.